No fluff. No theory. Just what actually works. This is where I break down the exact strategies I use to put businesses on top of Google, Google Maps and AI search - written from 23 years in the trenches. Everything I do for clients, explained so you can understand what really moves the needle in 2026.
These articles cover the full playbook - the same disciplines I run for clients every single day. Here is what you can expect to read about.
Technical SEO, content and authority that turn Google rankings into calls - the foundation everything builds on.
Dive deeper →How to get your business recommended and cited inside ChatGPT, Gemini and Google AI Overviews.
Dive deeper →Winning featured snippets, People Also Ask, voice and AI answers so you own the response everywhere.
Dive deeper →Dominating the local Map Pack with a profile that works overtime on categories, reviews, photos and posts.
Dive deeper →Growing channels and audiences at broadcast scale - the same playbook behind millions of views.
Dive deeper →Training your in-house team and building a smarter, repeatable strategy that generates qualified leads.
Dive deeper →Protecting and building your brand so the story customers find is the one you want them to see.
Dive deeper →Reading the data that actually matters - what to track, what to ignore, and how to prove ROI.
Dive deeper →Fast, conversion-focused sites built to rank and turn visitors into booked calls.
Dive deeper →Deep-dive guides on SEO, GEO, AEO and local search - written from 23 years of doing the work, not reading about it. Click any article to read it in full.
Choosing an Agency
Comparing SEO companies? The 12 questions that reveal which one will grow your business, the answers to look for, real costs, contract terms, AI search, and a one-page checklist.
Read More →
Consulting
Agency, in-house or consulting? Real costs compared, what a consulting engagement includes, who it fits, and the first 90 days of installing the playbook in your team.
Read More →
Reporting
Most SEO reports are theater. The five numbers that prove leads, how to read a geo-grid, Search Console and AI visibility, and six questions that expose a bad report.
Read More →
Reputation
Reviews are the tiebreaker. The system that earns steady, specific reviews, how to reply, what Google actually removes and how the Reputation Shield gets a 75 percent removal rate.
Read More →
Video
The playbook that grew The REKAP past 243,000 subscribers, translated for a business that wants the phone to ring: channel, video, thumbnails, retention, embeds and AI citations.
Read More →
Local SEO
The profile wins the Map Pack. Every field, optimized the way I do it for clients, from primary category to geo-grid tracking.
Read More →
AI Search
You cannot optimize what you cannot see. How I use EZY.ai to track AI mentions per prompt and per engine, and the monthly loop that earns citations.
Read More →
SEO
Open the hood on SEO: the audit, the technical fixes, the keyword map, the content and the authority work, in the order I actually run them.
Read More →
SEO
Search keeps changing, but the fundamentals still drive the leads - and they are the base your GEO, AEO and local rankings are built on.
Read More →
AI Search
Your customers stopped clicking and started asking. Here is how I get businesses cited inside the AI answers - with the screenshots to prove it.
Read More →
Local SEO
Three spots. Winner takes most. A step-by-step look at the local ranking factors that put you in the 3-pack in 2026.
Read More →More articles are on the way - check back soon, or reach out if there is a topic you want me to cover.