An advisor, not a vendor - for companies that want the playbook, not another retainer. I take everything I’ve learned ranking businesses since 2003 - SEO, Google Business Profile, GEO, AEO, the whole arsenal - and install it inside your company. I train your in-house marketing team to run it themselves, then stay on monthly strategy calls to make sure they execute, adapt and win.
Most companies rent their marketing forever: monthly retainers, junior staff doing the work, reports you can’t verify, and the moment you stop paying, everything stops. Consulting flips that. The knowledge transfers to your people, the systems live in your company, and the results compound whether I’m in the room or not.
This isn’t a webinar and a PDF. It’s hands-on training on your actual websites, your actual profiles and your actual tools - the exact systems I run for my own clients every day.
The fundamentals that everything else stands on - taught the way I actually do them.
The Map Pack playbook: how a profile gets dominant and stays there.
How to become the business ChatGPT, Gemini, AI Overviews and every answer engine recommends.
The operating system: how your team runs all of it week after week without me.
A clear engagement with a clear goal: your team runs this in-house, and I make sure they stay on track.
This is the honest math of consulting versus renting an agency forever.
Consulting fits companies with people in place and the will to execute: in-house marketing teams that need a real playbook, multi-location businesses and franchises tired of inconsistent vendors, companies burned by agencies who want to verify everything from now on, and leadership teams that want a trusted advisor before they spend another marketing dollar. If that’s you, we’ll get along great.
What business owners ask before bringing me in to train their team. Hover any question to open it.
Instead of hiring me as a vendor to do the work, you hire me as an advisor and trainer. I audit your visibility, build a custom playbook for your niche, train your in-house marketing team to run SEO, Google Business Profile, GEO and AEO themselves, and then stay on monthly strategy calls to keep everyone on track. The knowledge and the systems end up inside your company - permanently.
Companies with an in-house marketing team (or someone ready to become one): multi-location businesses, franchises, established local companies and organizations tired of paying agency retainers with nothing to show for it. If you have people who can execute and you want them running a proven playbook, consulting is the fit.
Everything I use with my own clients: keyword research and on-page SEO, technical audits, content strategy, full Google Business Profile management and review systems, GEO and AEO for AI search visibility, my exact tool stack, AI-powered workflows, reporting and the SOPs that hold it all together. Trained hands-on, on your actual websites and profiles.
Every month we get on a strategy call with your team: review what shipped, what moved, what stalled, then set the next month’s priorities. It’s part accountability, part course-correction, part open Q&A. It’s the difference between a training your team forgets and a system they actually run.
An agency retainer never ends and the knowledge never transfers - stop paying and everything stops. Consulting is front-loaded: you invest in the audit, playbook and training once, then a much smaller monthly commitment keeps me in your corner. Meanwhile your own salaried team does the execution, and the capability stays forever.
Yes. Strategy audits and second opinions are part of consulting. I’ll review what your agency is (or isn’t) doing, translate the reports into plain English, and tell you straight whether you’re getting value - and what I’d change. Companies routinely save more on wasted spend than the consult costs.
No. I’m based in the Chicago suburbs and love working with local companies in person, but training sessions and monthly calls work over video for teams anywhere in the country.
That’s fine - often it’s better, because there are no bad habits to unlearn. The playbook is written step-by-step, the training is hands-on, and the monthly calls catch problems early. I’ve taught this to complete beginners and to senior marketers; the system meets your team where they are.
Book a strategy call. I’ll audit your channel against the top performers in your niche and show you exactly what it takes to rank on YouTube, Google and AI search.
Book Your Strategy Call