Not just a list. A plan: which keywords go on the homepage, which service and town pages to build, what to put in your Google Business Profile, and what to publish in the next 90 days.
Most local sites fail the same way: one "Services" page that tries to rank for everything. Google ranks pages, not websites. This planner maps every keyword group to the page that should own it, so you end up with a homepage, one page per service and one page per town, each with a clear job.
Every service page gets a priority. Priority 1 pages are the ones with the most demand and the best chance of ranking in your market. Build those first. The 90-day rollout at the bottom tells you what to publish each month so the work actually gets done.
The primary category, the services list and the words you use in posts all feed the map pack. The plan includes them so your profile and your website tell Google the same story.
Want the whole picture? Every free tool here is one piece of the system I run for clients: SEO, Google Business Profile, GEO and AEO. Start with the free AI visibility check to see whether ChatGPT and Gemini recommend you today.
22 tools, all free, all built by Tommy. See the full list →
23+ years of rankings. 2 7-figure companies. One phone call away: (224) 600-4353.
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