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Local Citation Finder: Every Directory Your Business Should Be On

Get the list of directories that matter for your type of business in your area, with why each one counts, how to claim it, and the NAP rules to follow so every listing helps instead of hurts.

FreeNo sign-upWritten for your business and town
Free. No sign-up. Takes about 20 to 40 seconds.

What a citation is

Any place online that lists your business name, address and phone number: Google, Apple, Bing, Yelp, Facebook, the Better Business Bureau, your chamber of commerce, Angi, Healthgrades, Avvo, and hundreds more. Citations confirm to Google that you exist at that address, and industry citations confirm what you do.

Four kinds of citations

Core directories every business needs. Industry directories for your specific trade, which carry the most relevance. Local directories in your city and county, which carry the most geography. And data aggregators, which push your information out to dozens of smaller sites at once. The finder gives you all four for your business.

Consistency beats quantity

30 perfect citations beat 300 messy ones. Use the exact same name, the same address format and the same phone number everywhere. The Citation Consistency Analyzer below will give you the canonical format to copy.

Want the whole picture? Every free tool here is one piece of the system I run for clients: SEO, Google Business Profile, GEO and AEO. Start with the free AI visibility check to see whether ChatGPT and Gemini recommend you today.

More free local SEO tools

22 tools, all free, all built by Tommy. See the full list →

Local Citation Finder: FAQ

Do I have to pay for citations?
Most core directories are free. Some industry directories charge, and it is sometimes worth it when your customers actually use that site.
How many citations do I need?
Enough to match the businesses ranking above you. In most local markets 40 to 80 clean citations is plenty.
What about duplicate listings?
Find them by searching your phone number and old business names. Claim and merge, or request removal. Duplicates split your reviews and confuse Google.
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