Screenshots don’t lie. Geo-grid maps painted green with #1s, ranking charts climbing month after month, AI engines citing my clients by name. This is what 23 years of SEO, GBP, GEO and AEO work looks like when it all comes together - real client results, receipts included.
Premium Waterproofing, Inc. is a family-owned basement waterproofing and foundation repair company in Batavia, Illinois. When owner Brent Bachtell came to us, he was nearly invisible in local search. His phone only rang when it rained.
Today he ranks in the top spot for waterproofing searches across the Western Suburbs, his Google Business Profile calls are up 330% year over year, and his profile views climbed 63% in a single month.
He is averaging $83,000 per month on foundation crack repair alone and is on pace to break $1 million in revenue this year - the best year in his 30 years in business. As Brent put it on our last strategy call: “None of the other agencies could do this in past years.”
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| What I measure | Where it comes from | What it proves |
|---|---|---|
| Leads, calls and bookings by source | Call tracking, form tracking, Google Business Profile insights | Whether search is producing customers, and which channel produced each one |
| Map Pack position on a geo-grid | Geo-grid rank tracker scanned from dozens of points across your service area | Exactly which neighborhoods you win the top three in and where visibility fades, month over month |
| Organic clicks and impressions | Google Search Console, per search on your keyword map | Pages climbing before the phone catches up, and the searches actually driving traffic |
| Profile engagement | Google Business Profile insights: views, interactions, calls, direction requests | Whether the profile itself is doing more work every month |
| AI visibility and share of voice | EZY.ai prompt tracking across ChatGPT, Gemini, Claude, Perplexity and Copilot | Whether AI engines name and cite you for real customer questions, against named competitors |
Every client gets this in a monthly snapshot and a deep-dive video review every second month. That is the detailed reporting and analytics service, and it is the reason my clients can tell you what their SEO is doing at any moment.
The client. Premium Waterproofing, Inc. is a family-owned basement waterproofing and foundation repair company in Batavia, Illinois, 30 years in business. When owner Brent Bachtell came to me, the company was nearly invisible in local search. In his words, the phone only rang when it rained.
A Google Business Profile with the wrong emphasis and half its fields empty, a website that listed services without explaining them, no presence for the western suburbs he actually served, and reviews that had gone quiet. Competitors with worse work and better profiles held the Map Pack.
Top spot for waterproofing searches across the western suburbs. Google Business Profile calls up 330 percent year over year. Profile views up 63 percent in a single month. An average of $83,000 per month on foundation crack repair alone, and a pace to break $1 million in revenue for the year, the best year in 30 years. Brent’s summary on our last strategy call: “None of the other agencies could do this in past years.”
The client. Father and Sons Plumbing and Drain Cleaning, a family-owned plumber in Willowbrook, Illinois. The goal was not just the Map Pack. It was the new surface: Google’s AI Mode and AI Overviews, where a single answer names a handful of businesses and cites its sources.
For the search “plumber willowbrook” in Google AI Mode, Father and Sons became both the featured AI answer and the number one cited source out of the 22 sites the AI pulled, with its 4.9-star rating displayed in the answer. In a market where AI names two or three businesses, that is the whole ballgame.
The featured answer and the top citation, with the 4.9-star rating shown.
The same playbook, pointed at a media brand. As the digital marketing partner for The REKAP, the Chicago sports YouTube channel hosted by 3-time Emmy winner David Kaplan of ESPN 1000, I run the YouTube SEO, web and search strategy behind a channel that publishes every single day.
Where it stands: 243,000 or more subscribers, 3,700 or more videos, 12.8 million or more views, and the YouTube Silver Creator Award. It is one of 3 award-winning channels I have helped grow, and it is proof the fundamentals hold at any scale. You can hear David describe working with my team on the homepage.
Geo-grid maps, rank tracking, Google Business Profile insights and AI visibility, exactly as they appear in the tools. Click any image to enlarge.
An entire service area painted green - #1s and #2s from Addison to Lombard, checked point by point.
130 keywords up since start - 107 new top-3 rankings and 122 keywords on page one.
Straight from Google: views up 23.9%, profile interactions up 146.6% in a single month.
Dominating AI visibility - score of 80 against 14 competitors, +33,207 AI visits vs the previous 90 days.
Number one Map Pack rankings across an entire metro grid.
A large-radius scan dominated by number ones across the region.
A citywide scan covered in number one pins.
Each pin is a search run from that exact spot. Green with a 1, 2 or 3 means the business is in the Map Pack there; yellow means page one but below the pack; red means invisible. A grid that is green across an entire service area, like the ones above, means the business wins the three positions that take most local calls no matter where the customer is standing. One rank check from one location cannot tell you that.
It shows movement across the whole keyword map, not one vanity term. “130 keywords up, 107 new top-three rankings” means the entire set of searches that produce revenue moved, which is what happens when the technical foundation, the pages and the profile are all done properly.
They come from Google itself, and they measure the actions that turn into customers: calls, direction requests, website clicks and messages. Interactions up 146.6 percent in a month is the profile doing more work, which is the goal of Google Business Profile optimization.
A measure of how often AI engines mention and cite a business across a fixed set of real customer prompts, compared with named competitors. A score of 80 against 14 competitors, with tens of thousands of additional AI-referred visits, means the business is the one the engines recommend. I explain the method in how I use EZY.ai to get businesses cited by AI.
| Period | What happens | What you see |
|---|---|---|
| Month 1 | Audit, technical fixes, Google Business Profile rebuilt, keyword map and plan. | Map Pack movement often starts here. |
| Months 2 to 3 | Service pages rebuilt, on-page work, citations cleaned, review system running. | Impressions rise, long-tail rankings appear, calls from Maps increase. |
| Months 4 to 6 | Location and question content published, authority building, first AI citations. | Competitive terms reach page one. Leads become consistent. |
| Months 7 to 12 | Expansion into more services and communities, content refreshed, authority compounding. | Top positions held, AI mentions across engines, cost per lead dropping. |
The full process behind that table is documented in what SEO actually involves, how I optimize a Google Business Profile completely and how to win the Google Map Pack.
Four of more than 775 five-star reviews. Hundreds more on the client reviews page.
“We went from page 3 to the top 3 map pack in under 4 months. Our phone hasn’t stopped ringing since. SEOLEVELUP completely changed our business.”
Home remodeling company, Downers Grove
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“SEOLEVELUP doesn’t just talk strategy - they execute. Within 90 days we were ranking in the map pack for our top 5 money keywords. Real results.”
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